Archive for the ‘non-fiction’ Category

Get More for Your Advertising Dollar with Co-op Marketing

Wednesday, December 23rd, 2009

One of the greatest benefits of buying a franchise opportunity for sale is established brand recognition and the ability to pool advertising dollars to obtain large-scale advertising. While your individual advertising budget might not allow for the production and airtime of a professional television commercial, this can be completely attainable through the combined resources of other franchise owners and the corporate office. Not all franchise opportunities have a system of pooling advertising dollars. Before you make a commitment to a franchise opportunity, be sure to inquire about this point. In this article we’ll review the marketing and advertising strategies of three popular franchise opportunities.

Subway:
Subway is one of the most successful franchise opportunities available today. Subway produces numerous television commercials every year, supports high profile organizations like the American Heart Association, sponsors a professional race car – and that just scratches the surface of their advertising campaign. Instead of individual franchisees having to get whatever advertising they can afford, Subway takes the “all for one and one for all” approach where franchisees contribute 2.5% of their weekly earnings toward advertising efforts.

With more than 26,000 restaurants in 85 countries, that 2.5% really adds up, meaning a lot of advertising power for a very small price. When evaluating franchise opportunities, be sure to consider the overall size of the chain itself. The larger the chain, the smaller the individual contribution needed to fund a national advertising campaign.

Max Muscle:
Different franchise opportunities offer different levels of advertising support. While Max Muscle doesn’t produce television ads like Subway, Max Muscle does offer co-op national and local advertising in the form of ad slicks and other printed materials. The franchise also works with its franchisees to develop a custom, community specific marketing strategy such as customer retention programs, event marketing, and offers ideas for in-store events and demos.

Snelling Personnel Services:
Not all franchise opportunities will benefit from national television advertising campaigns because not all franchise opportunities target the general population. For franchise opportunities like Snelling that target business customers, there are more effective, less grandiose ways to attract business. Snelling offers cooperative advertising through the distribution of high-quality printed materials such as glossy mailers sent to targeted audiences.

No matter which franchise opportunities you’re considering, it’s more important to look at the effectiveness of the cooperative advertising solution rather than the size and flashiness. If a national television campaign works for the particular industry then your cooperative advertising dollars are well spent. However, if printed marketing materials are better suited for the industry in question, then funds spent on TV could be a waste of resources. The most important thing is that the franchise opportunities you’re considering have some form of effective, cooperative marketing strategy.

Four Benefits of Creatine

Saturday, December 19th, 2009

Creatine is a natural substance found in some of the foods we eat-namely red meat. In recent years, creatine has been proven to help bodybuilders in many different ways. As a result, creatine is the popular dietary supplement used by bodybuilders and powerlifters. Discuss the health risks of taking creatine supplements with your doctor, but realize that there are benefits to upping your creatine levels as well.

1. Creatine rebuilds ATP. ATP, or more technically adenosine triphosphate, is the chemical in the body that powers your muscles. When you are lifting, ATP helps your muscles contract. With each contraction, the amount to ATP in your system decreases until you are maxed out-at the point where you can no longer lift. The only way to replenish ATP in your muscles is with creatine.

2. Creatine increases your ability to store glycogen. Your muscles use glycogen to fuel the anabolic process. In other words, you need adequate glycogen to help your muscles recover after an intense workout. By doing this, your muscles grow bigger and faster.

3. You can use creatine supplements if you aren’t getting enough in your diet. Creatine is mainly found in red meats, like steak, so vegetarians or anyone who doesn’t eat a lot of creatine-hearty foods may benefit from the use of supplements. Glycogen, a carb, is often achieved by carb-loading (like eating a lot of pasta), so taking creatine supplements will mean that you have to do less of this as well.

4. Creatine increases cardiovascular activity. When you take creatine supplements, you will most likely notice the effects of the drug in your anabolic workout, but it can positively effect your cardiovascular exercise as well. Creatine helps increase the amount of aerobic activity you can do before getting winded, so you will be able to exercise longer and more intensely.

Of course, creatine is not for everyone. Although studies have shown that it is generally safe to use, unlike a lot of anabolic steroids and other supplements on the market, do not begin using creatine without first consulting a doctor. You also want to be sure that you are using creatine in the correct amounts. The label should give you a general idea, but to efficiently use creatine, you should calculate the amount you want to use in accordance to your weight and percentage of body fat. The result of increased creatine in the body is the chemical creatinine, which is normally easily flushed out of the body through the kidneys. If you have kidney problems, however, increased amounts of creatinine can be destructive to your health. Use common sense when taking creatine, as you would with any substance. If not abused, it can help you achieve results faster.

The Pros and Cons of a Weider Home Gym

Thursday, November 26th, 2009

Weider home gyms are some of the most popular home gyms on the market. How do they measure up against other home gyms on the market? Here’s a quick overview of Weider home gyms to help you decide if one is right for you.

Weider makes both weight stack home gyms and crossbar (or crossbow) home gyms (these are similar to the Bowflex Power Rod gyms).

Weider is a subsidiary of ICON Health and Fitness, one of the largest producers of fitness equipment in the world. Icon also manufactures brands like Proform, Golds Gym, Free Motion, Nordic Track, Epic and Reebok.

Most Weider home gyms use bendable bars (crossbow or crossbars) to create resistance.

The advantage to this (vs. using a weight stack with pulleys) is a more affordable, space efficient home gym that still gives you a wide variety of exercises to work your entire body including abs, back, legs and arms.

Weider has several crossbow home gym models, the most popular are the:

Weider Platinum – Offers resistance of up to 340 lbs. and 75 exercises

Weider Advantage – Offers resistance of up to 240 lbs (upgradable to 440 pounds) and 65 exercises

Weider Max – Offers resistance of up to 240 lbs. and 65 exercises

Another unique feature found on the Weider Platinum (and Platinum Plus) model is the Digital Resistance Control. This means you can change your resistance with the touch of a button – there are no manual adjustments needed.

Advantages of Weider home gyms are that they are space efficient, more affordable than weight stack gyms, and can give you an overall total body workout. They offer lots of exercises (65+) to work your major muscle groups. They can also be a viable (and more affordable) alternative to the more expensive Bowflex Power Rod home gyms.

It’s also important to note that while the warranties on the machines themselves tend to be short, there is a lifetime warranty on the crossbars.

Disadvantages to Weider machines are that, for the most part, these are economy machines (especially the Weider Max and Weider Crossbow Advantage).

They are not built with the same high degree of construction as other home gym brands and as such may not hold up over the long run as well as other brands.

Also, some people do not like the type of resistance that the Crossbow models give you, claiming that a weight stack machine with pulleys, give you a better range of motion and a more sophisticated type of resistance.

Because of this, a Weider Crossbow home gym might not be the best choice if your goal is to get ‘ripped’ or ‘huge’. (You might want to consider free weights or a leverage home gym for that).

A Crossbow home gym would be more suitable for toning and strengthening your muscles.

Bottom Line:

If you’re on a tight budget but still want a decent home gym that will give you a wide range of exercises to work your entire body, Weider home gyms give you good value.

They’re affordable, space efficient and can be more lightweight than a standard home gym. The Weider Advantage and the Weider Max have fairly positive user reviews behind them and they give you a large range of exercises, making these models a good value for the money.

The disadvantage is that these are economy gyms. They may not hold up as well over the long term as other gym brands – a fact seen in generally shorter warranties.

However, considering what you get for the price tag, most Weider home gyms – especially the Crossbow models – offer good value.

Top Five Best Bodybuilding Supplements

Thursday, November 26th, 2009

Bodybuilding comes down to three things. An important diet, a good hard work out, but what is the third? One of the most important things to bodybuilders is supplements. If you couple bodybuilding supplements with a good hard workout and a good diet you will be able to maximize your workouts and get the best results. But what are the best bodybuilding supplements?

If you are new to bodybuilding than you may be tempted to just run out and buy a supplement that is in a good magazine. You shouldn’t do this though. You need to do your research and find the one that is best for you. Just because a supplement has the nice packaging and the expensive price doesn’t mean it is better than the cheaper ones. You will have to search for the best bodybuilding supplements for you.

The first supplement is Creatine. Creatine is an organic acid that naturally occurs in your body that gives your muscles short bursts of energy. A number of scientific studies have been done on creatine and it has shown that Creatine can increase strength, energy, and muscle mass. More recent studies of Creatine have shown that it also improves recognition memory, brain function, and reduces mental fatigue. Creatine comes in several forms, such as: Creatine monohydrate, Creatine malate, and Creatine ethyl ester. The only difference between them is the amount of dosage and price.

The second supplement is protein. Protein is important because your muscles can not grow and your body cannot recover from a hard workout. There are three different types of protein, all come in powder, and are all good sources of protein. The first is whey, which is the highest quality protein and is also the most popular protein supplement. The second is soy. Soy is a type of protein that includes many vital elements of amino acids. The third type is casein which helps you to recover body injuries fast.

The third supplement is Maltodextrin. This is pretty much a complicated carb that will help you to recover and restore carbs that are lost during hard workouts. This is often found in many workout drinks and is good for helping speed up your recovery time and get you back in the gym quickly.

The fourth supplement is glutamine. Glutamine is the must abundant amino acid found in human muscles. Why is there a supplement for this then? Supplement manufacturers say that the body loses natural glutamine when you perform anaerobic exercises. The manufacturers say that if you do not take this supplement you may have a deficiency of glutamine which will lead to a weakened immune system and a waste of muscle tissue.

The final supplement is meal replacement products, or MRP. The two most standard forms of MRP are either a drink or a bar. These are usually hard on the stomach so you are going to have to find the right one for you but if you get a drink or a bar they do the same thing. These help your body rebuild muscle by adding extra protein.

Those are the five best bodybuilding supplements that will help you to get the max workout.

The 10 Things Every Good Weight Lifting Routine Needs

Friday, November 20th, 2009

Bodybuilding goes beyond just lifting weights. A good weight lifting routine has several aspects. When bodybuilding you need to remember proper nutrition, daily cardio exercises, drink plenty of water specially when weight lifting, include plenty of protein in your diet, and remember to take proper rest periods between sets.

Warm-up.

To begin with, a good routine includes a cardio warm-up and light stretching before any weight lifting. A good habit to get into when you are weight lifting is to start with a warm-up version of your core exercise. After doing 5 minutes running, using the treadmill, or some other light cardio exercise, do five sets of increasing weight decreasing reps of the core lift you planned for that day to warm-up that muscle group.

You should start your warm-up sets by lifting 50% of your max weight for 10 repetitions. Increase the weight in the second set to 60% for six reps. Continue increasing weight by 10% as you decrease repetitions. Your fifth set should be slightly less than the weight you will be lifting during your actual workout and should only be done for one rep. This is meant to be a warm-up and should not fatigue your muscles. Lifts during the warm-up should be easy for you.

Don’t Try to do Everything in One Day, Split-up Your Workout.

Good weight lifting routines split your workout up by body parts. To do this you group large muscle groups together, for example; legs and abs on Monday; chest, shoulder and triceps on Wednesday; back, biceps and forearms on Friday. You should workout each muscle group once a week and allow time for muscle repair and muscle growth. Muscle growth does not happen during your workout. Muscles actually repair themselves and increase in mass during rest periods between workouts. When you give your muscles more time between workouts your muscles have more time to repair themselves and increase your muscle mass.

Get the Most Out of Your Workout Daily by Working to Exhaustion.

You build muscles through progression. Progress by starting each workout with five more pounds (or more reps) than you used in last week’s workout. For your weight lifting routine to do your body the most good, you need to work to exhaustion on all sets. Exhaustion is when your muscles can no longer safely perform that lift properly. You should spend about an hour a day and only 3 to 5 days a week lifting. Always use good form. Use slow, steady movements to protect your muscles from injury while lifting.

Reps

If you are using the right amount of weight, you should only be able to do 5-7 reps per set when working on your large muscle groups, 10-12 for small muscle groups. You should hit exhaustion somewhere within that range of reps, if not you didn’t start out with the right amount of weight.

Sets

A good weightlifting routine should include 5-8 sets for large muscle groups and 2-4 sets for small muscle groups. You shouldn’t be spending hours on end working out; a good weight lifting routine only takes an hour of your day. Keep track of what you were able to do this week as this is what you will base next week’s routine on.

Rest Periods Between Sets.

After you have completed each set, you need a rest period. Some people try to limit the rest between each set to a set time, this doesn’t work well. You should rest as long as you need for your muscles to be able to perform the next set safely. Some people might feel rested and ready after 90 seconds while others need a full five minutes, or perhaps even six. The key is to let your body tell you when it is time to move on to the next set. This will keep you from injuring yourself due to exhaustion.

Water

Drinking water is important. You need to wash impurities out of your system as you workout. If you are slightly dehydrated, you will have a drastic drop in muscle strength. Drink enough water before, during, and after your routine to keep your muscles hydrated. This is important if you want to get the most out of your weightlifting efforts

Nutrition.

While diet plays an important role in your overall health, it is important that your muscles have enough calories to burn during your workout. To keep your muscles fed through your workout you should have a high glycemic carbohydrate snack just before your workout. A piece of fruit for example, is a good high glycemic carbohydrate to have before your routine. Including a small amount of protein will help you regulate your blood sugar levels. This should keep you from having your blood sugar levels drop during your workout.

Post Workout Nutrition.

For three hours after your workout, your muscles need to be fed protein and good quality carbohydrates. High glycemic carbohydrates will get into your system faster and are a better choice during this period. A large portion of your day’s caloric intake should be during this time. For your body to build muscle it will need more calories than usual.

Protein.

After your workout, your muscles need protein to rebuild. You need to get protein into your system as quickly as possible. Many bodybuilders like to bring a protein shake or some protein powder and a liquid to mix it with (like orange juice or water) with them to drink right after the workout is over. Whey protein in milk with oatmeal or eggs is another good choice right after your workout. A tuna sandwich with a glass of orange juice, or any good quality lean protein and a high glycemic carbohydrate will work. You want to keep away from fats during the three post workout hours, fats will slow the body’s absorption of the protein and carbohydrates that it needs.

Sample Routines

All sets are done to failure, meaning done until your muscles fail to be able to perform that exercise using proper form. Keep track of what you do each week. You should lift five more pounds weekly. Muscle gain is done by progression; if you cannot progressively increase your weight weekly then you need to increase the number of reps you perform.

Warm-up
- Start with a 5 minute run on the treadmill to get your blood pumping
- Set 1 of main exercise at 50% of weight x 10 reps
- Set 2 of main exercise at 60% weight x 6 reps
- Set 3 of main exercise at 70% weight x 4 reps
- Set 4 of main exercise at 80% weight x 2 reps
- Set 5 of main exercise at 90% weight x 1 rep

Monday (legs and abs)
- Warm-up (see above)
- Squats: 5-7 reps, 5-8 sets
- Leg Curls: 5-7 reps, 5-8 sets
- Calf Raises: 10-12 reps, 2-4 sets
- Abdominal Crunches: 10-12 reps, 2-4 sets

Wednesday (chest, shoulder and triceps)
- Warm-up (see above)
- Flat Barbell Bench Press: 5-7 reps, 5-8 sets
- Incline Dumbbell Press: 5-7 reps, 5-8 sets
- Lateral Raises: 5-7 reps, 2-4 sets
- Barbell Shoulder Press; 5-7 reps, 2-4 sets
- Bench Dips: 5-7 reps, 2-4 sets
- Triceps Pull downs: 5-7 reps, 2-4 sets

Friday (back, biceps and forearms)
- Warm-up (see above)
- Dead lifts: 5-7 reps, 2-4 sets
- Standing Barbell Curls: 5-7 reps, 2-4 sets
- Seated Dumbbell Curls: 5-7 reps, 2-4 sets
- Wrist Curls: 10-12 reps, 2-4 sets

What Every Major Leauge Muscle Building Program Should Have

Monday, November 16th, 2009

Muscle building is a long process that takes months for obvious results. First of all, if you’re not looking forward to getting into the gym any more, that may be a sign. It is true, you have to decide what you want to do and since you want to build muscle, you need to increase overall caloric intake.

One more very important ingredient in a muscle building diet and every muscle building program should go over is water. While you are working out in the gym you are stimulating your muscles but it is only when resting that your muscles get a chance to recover. Once you know exactly why you should never listen to that “buff guy” at your gym, you’ll have an unfair advantage over all the rest who hang on his every word.

Weight Training

Weight Training Periodization Learn how to incorporate weight training periodization into your training and you will unlock all of your muscle building potential. We will go against the grain and gain weight fast. Guess how many people perform weight training exercises correctly.

Protein Tip: To promote a positive nitrogen balance, use approximately 1 to 2 grams of protein per pound of body weight per day from a combination of high protein foods and supplements. If you want to succeed and build muscle mass fast you have to follow some basics principles and the first one is lift heavy weights with low repetitions, usually about 70-80 percent of your max strength this will put a lot of pressure on the muscle and give them a really good workout. A great muscle building program is based around this princible.

Nutrition

Don’t try and get big off of mc Donalds’ or you’ll end up harshly over weight and in worse shape then you were to start out with. This male hormone is what builds muscle and it needs protein, carbs and fat if you want to build muscle.

There are some major key parts to a successful muscle building program. One major aspect of body building includes diet and nutrition. There is so much conflicting information out there when it comes to the topic of building muscle, and sometimes it can be very difficult to know where to start.

Building Mass

Mass plus strength doesn’t always equal increased speed. With a little intelligent bodybuilding training, you can build muscle mass and gain weight fast. A solid muscle mass building program won’t take anything more than a little intelligence and a few extra hours a week to implement so.

Yes, the foods you choose will be one of the deciding factors as to the kind of mass you want to gain. A diet high in quality nutrients will produce much better results for building muscle mass and maintaining body fat levels than a diet high in fat and processed foods. If you can do this, while training hard and heavy, you will gain quality muscle mass while maintaining current body fat levels. Choice of food is the real key to building lean muscle mass. I suggest you do the following: Find your starting point; Multiply your body weight by 20 to get your base starting caloric intake for adding mass.

Muscles

Some elite athletes perform special exercises specific to their sports to improve the neural stimulation of their muscles, and many do weight training to build more muscle. Besides making muscles bigger, anabolic steroids may help athletes recover from a hard workout more quickly by reducing the amount of muscle damage that occurs during the session. In fact, these studies show that supplemental andro stenedione doesn’t increase testosterone and that your muscles don’t get stronger with andro use. Creatine monohydrate is a compound produced by your body that helps release energy in your muscles. Creatine helps muscles make and circulate more adenosine triphosphate (ATP). Creatine is stored in your muscles, and levels are relatively easily maintained.

These are some Muscle building and weight lifting tips that work. You can try following these techniques for excellent muscle building. Ensure that you don’t listen to every piece of advice you hear in the gym or read on a message board. In case you are planning to get involved in muscle building, just ensure that you create your training in such a way that it includes all muscle groups. Most beginners and even a lot of seasoned gym goers can’t. It also can’t hurt to talk to your doctor before choosing any muscle building supplements as well.

How To Build Up Chest Muscle – All You Need To Know About Building Perfect Chest Muscles

Monday, November 9th, 2009

Whether you’re looking to attract girls without saying a word, or you just want to improve your looks and strength, building up chest muscle is important. By increasing chest muscle mass, men get the attention they want from the ladies and feel more confident and strong. Women prefer powerful men that can protect them, not men with saggy man boobs, right? And let’s be honest, you would prefer to have massive pecs too, wouldn’t you?

Jokes aside, it’s actually much easier than people make it out to be. With the right workout routine and simple changes in diet you can improve your health, looks, self-esteem and confidence in very little time. Getting a routine and sticking to it is important when you are trying to increase muscle mass. While it is difficult to develop the right routine, there are many resources for doing so correctly. Do not breeze through this step! It is critical to lay the right foundation of knowledge, then act on it when learning the right way to build up chest muscle.

There are a variety of exercises you can include in your routine that target chest muscles, ranging from simple push-ups to dips, to the classic bench press. One of the most commonly used exercises for chest muscles is the standard bench press. This traditional exercise is done using weights on a barbell while lying down on the bench with your back flat. The routine is straightforward: firmly grasp the bar (a wide grip is best to develop chest muscles), bring weight down to your chest and lift in a smooth motion until arms are straight, without locking the elbows at the top. This counts as one rep.

Also, using an inclined or declined position will target upper and lower pectoral (chest) muscles quite well. When you are focusing on building up chest muscle you need to remember the other muscle groups as well. Keep this in mind, and be sure to mix up your workouts in the proper amounts and order. Yet another reason many people pay $1,000’s for a personal trainer: they do this difficult aspect for you. But, with the right knowledge and info sources online, you can easily get this same advantage over 90% of lifters around you, without spending much at all.

Muscle mass increases as the body repairs damage from increased use, growing to accommodate future resistance. A good way to maximize muscle growth is to workout every other day to give your muscles a day to heal between workouts. You can, however, workout daily as long as you switch emphasis; e.g. Monday, work on chest, shoulders and triceps, then Tuesday, work on legs and abs, and so on. It is vital to remember to write down how many reps you do each workout and what weight you used to help you track your progress. Doing so will allow you to see over time what works for you, and how far you’re progressing.

Your body needs more calories when you are working out to be able to build up chest muscle, or any muscles for that matter. Increased amounts of protein are needed to build muscle as well. Your diet should include lean meats, fresh fruits and vegetables, whole grains, and plenty of water. Foods high in Omega-3 and Omega-6 fatty acids are especially important as well. Supplementation with multivitamins, essential fatty acids and whey protein is fine, but steroids are unsafe and can damage the body. As with any change you make to your daily life, do your own research, listen to professionals and base your decisions off of people who know the facts like physicians, trainers or professional natural bodybuilders.

Tips for improving chest exercises

1. You need to warm up before lifting to increase your strength and help prevent injury. Do so by doing the standard exercise for the body parts you’re working out that day in decreasing reps and increasing weights for five sets, ending up at 50% of your max. For example, if you are working out the chest and biceps, do 10 reps of dumbbell bench press at 10% of your max, then do four more sets, ending up at 2 reps of 50% of your max. This will get your blood flowing without wearing you out.

2. Watch your form:

i. Keep your back straight, and do not use momentum.
ii. Keep your abdominal muscles tight.
iii. Exhale when muscles contract (as you lift).
iv. Inhale as they lengthen (return to starting position).
v. While warming up, get pumped for battle. You’re going to be ripped! Mental focus is essential to bodybuilding.
vi. Listen to your body. Skip a day if you’re sick or in excessive pain.

3. Focus on smaller repetitions and more weight. Let yourself build up to the desired weights gradually, but start with 5-7 reps, 2 sets per exercise. Each set should push you to your limits, whatever they may be. Over time, those limits will skyrocket, and you’ll be massive before you know it!

You can easily build up chest muscle by finding a routine that works for you and sticking with it. Remember to workout intensely, eat a balanced diet, increase your protein intake, and listen to your body. Take notes and go over them before your workout to make sure you are on track. Find a reliable source to help you plan your perfect workouts, and simply follow the steps to success!


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